We design meaningful experiences for brands

We create currency, produce content, build communities and spark conversations

We create space for ideas

Wearestarcom | agency of the year and most awarded agency at the 2013 Media Awards

One of the Great Place to Work Institute Ireland’s Best Places to Work 2013

What we're all about

Starcom is a Human Experience company.

Human understanding is at the centre of everything we do. People and experiences are our purpose and the heart of our business. Powerful experiences are Simple. Meaningful. Real Time. With steadfast focus on these guideposts, we deliver. Starcom is Ireland’s leading media buying and media planning agency.


Starcom is part of Core Media who along with our sister companies MediaVest, MediaWorks, Clear Blue Water & Zenith Optimedia has seen significant growth over the past 3 years and will have a combined turnover of €173 million in 2013, making us the largest media agency group in the country.

Globally, Starcom is a part of the Publicis media group, Vivaki, the largest media organisation in the world.

Core media was awarded the Great Place to Work and nominated as agency network of the year in the 2012 Media Awards.


What We Do

Media Buying

Starcom buy better quality media, at a cheaper price than the rest of the market. We do this locally because we are a part of Core Media. We have a ruthless focus on delivering value for our clients. Over 80% of the business that we manage is externally audited on price and quality delivery.

Media Planning

Starcom are Irelands leading media planning company. Human understanding is at the centre of everything we do. We believe that if we understand people's motivations, passions and behaviour, we can connect with them in meaningful ways. We are in constant pursuit of what people care about, who they connect with and how they see themselves.  Our media planning process is Space for Ideas which includes; 1. Imagine possibilities 2. Liberate Ideas 3. Design experiences. We bring our ideas to life across all channels and touchpoints and execute these ideas with precision.

Communications Strategy | Research

We passionately believe in the power of good strategy. Our Deputy Managing Director, Jill Downey, is also our Head of Strategy. We use our planning process, Space for Ideas, to unlock powerful strategic insights and communication strategies for many of our clients. The Core Media Group also owns a research company, Ignite Research so we have access to best in class qualitative and quantitative research. We also have a suite of bespoke research tools that help us to unlock and activate world class media experiences.

Digital Strategy | eCommerce Strategy | Specialised Services

As Starcom is a part of the Core Media Group, we also have the benefit of centers of excellence. In Radical, we have a specialised digital agency that looks after our SEM, SEO, web development, Digital and eCommerce strategy, social media strategy/management and digital creative requirements. This center of digital excellence is complimented within Starcom with our Head of Digital, Sinead Conway.

Social media strategy & management

One of the fastest growing areas of digital is social media and our social media team has grown substantially to meet this demand. Our Head of Social Media, Emer Lawn, and our team of 7 full time social media practitioners manage over 50 social media campaigns on behalf of our clients.

Search Strategy | SEO | SEM

Our team of PPC experts can help devise and manage your full advertising campaign across a number of platforms including Google AdWords & Bing. We provide innovative research, optimisation and reporting to provide you with a greater return for every click. As well as being AdWords Qualified, we're one of only two Certified Partners for Google Analytics in Ireland

Our People

Craig Farrell

Why I Joined Starcom?
Internationally Starcom has a reputation as being leaders in creative and innovative thinking. In Ireland Starcom is a relatively new brand and I was keen to be integral to the development of such a strong global brand.  I have seen Starcom grow over the past 5 years into one of the best media agencies in Ireland.

What I do?
As managing Director I am responsible for the overall management of the company from financial, Human Resources and ensuring that the best levels of service are being delivered on clients business.  Along with the board of directors I have responsibility for driving Starcom forward to further success.

What I love about Starcom?
The people we have in our team.  I am energised by the level of talent that we have in Starcom and the passion that is displayed for our clients on a daily basis.

If I wasn’t doing this I’d like to be…?
..on a hillside in the Scottish Highlands, making a snowman with my kids.

Craig Farrell

Jill Downey

Why I Joined Starcom?
Because I knew I would become better at what I do, and it was the right place to do it.

What I do?
I become engrossed in clients business, I am very passionate about the clients I work on and I see myself as part of their team, as well as an intergral part of my own.

What I love about Starcom?
Even during the most stressful of days, someone always makes me laugh

What is one thing would I change?
Da, the rain in Ireland, when the sun shines here, this is the best place in the world.

If I wasn’t doing this I’d like to be…?
A doctor...or married to an All Black - I know its shallow, but they are soooo hot…
Jill Downey


photos of Starcom staff

Our people are our brand.  All our staff have the natural ability to communicate effectively with our clients. They have an interest in human behaviour and how it is influenced by communications channels. They have a passion for brands, an ability to think creatively plus a flair for innovation.

If that sounds like you, contact Craig Farrell at craig.farrell[at]starcom.ie


Our clients cover all the major categories and we are proud to work with some of Ireland’s leading advertisers.

Case Studies

For a Stress Free Christmas shop Online with iLoveShopping.ie

We have recently worked with An Post in creating a central online directory for online shopping sites or “etailers”, called iLoveShopping.ie. Radical designed and built the new version of the website and both Starcom and Radical are working together to promote the site across radio, press and online. So far since the re-launch of the site and the new campaign started we have driven a 350% increase in visits to the site and importantly unique visitors. Even more impressive is the number of referrals we have sent on to online businesses across the country.

If you are planning to shop online this Christmas start here with iLoveShopping.ie, you will pick up gift ideas, avail of special online only offers and most importantly support small Irish businesses. The link is below, please bookmark it and use for all your Christmas shopping.

Please contact Starcom for more details

Contact us

Starcom Ireland
5th Floor, Whitaker Court
Whitaker Square

Dublin 2, Ireland

Phone: +353 1 645 2950
Fax: +353 1 645 2999