Innovative by Nature

Starcom Ireland is the media planning and buying agency that helps some of Ireland’s smartest marketers put their brand communication in the right place, at the right time, to interact with the right people.

We identify captivating connections between consumers and brands that achieve the maximum impact and performance.

It’s in our DNA to strive for innovative ways to connect consumers with brands, forging better connections and driving sales.

This site will give you a taste of how we work and a flavour of our culture. You can find out who we are and what we do, what makes us tick and discover how we can help you.

"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either"

Leo Burnett, advertising legend

  • Google+ lagging behind - 29-02-2012
  • Skype to Offer New Advertising Opportunities - 14-03-2011
  • Paid Product Placement on Irish Television - 14-03-2011
  • Jacobs Launch New Campaign - 14-03-2011

What we're all about

Starcom is about innovation

The world has been changed by innovations which we now use every day.  To do the obvious thing might well be easy, but it is not going to influence change.

At Starcom we strive to find creative, unexpected solutions for our clients. This site will help you to understand a little about us & how we work.
 

Company

Starcom is a key part of Core Media Group, the number one media agency group in Ireland.

Core Media Group is a new company formed by the consolidation of Starcom, Zenith Optimedia, MediaVest and Clear Blue Water into one powerful media group.

Integrated Communications and Media Resources

As well as media planning and buying, we offer specialist expertise in direct response media, internet and digital communications.  Our digital companies have the largest resource in Ireland with 14 full time digital specialists covering all areas of digital communications.

All of our media planning executives have access to an array of industry and proprietary research tools which are used on a daily basis to help us better understand consumer media behaviour.
Research Resources logos

Our People

Craig Farrell

Why I Joined Starcom?
Internationally Starcom has a reputation as being leaders in creative and innovative thinking. In Ireland Starcom is a relatively new brand and I was keen to be integral to the development of such a strong global brand.  I have seen Starcom grow over the past 5 years into one of the best media agencies in Ireland.

What I do?
As managing Director I am responsible for the overall management of the company from financial, Human Resources and ensuring that the best levels of service are being delivered on clients business.  Along with the board of directors I have responsibility for driving Starcom forward to further success.

What I love about Starcom?
The people we have in our team.  I am energised by the level of talent that we have in Starcom and the passion that is displayed for our clients on a daily basis.

If I wasn’t doing this I’d like to be…?
..on a hillside in the Scottish Highlands, making a snowman with my kids.

Craig Farrell

Jill Downey

Why I Joined Starcom?
Because I knew I would become better at what I do, and it was the right place to do it.

What I do?
I become engrossed in clients business, I am very passionate about the clients I work on and I see myself as part of their team, as well as an intergral part of my own.

What I love about Starcom?
Even during the most stressful of days, someone always makes me laugh

What is one thing would I change?
Da, the rain in Ireland, when the sun shines here, this is the best place in the world.

If I wasn’t doing this I’d like to be…?
A doctor...or married to an All Black - I know its shallow, but they are soooo hot…
Jill Downey

Careers

photos of Starcom staff

Our people are our brand.  All our staff have the natural ability to communicate effectively with our clients. They have an interest in human behaviour and how it is influenced by communications channels. They have a passion for brands, an ability to think creatively plus a flair for innovation.

If that sounds like you, contact Craig Farrell at craig.farrell[at]starcom.ie

Clients

Our clients cover all the major categories and we are proud to work with some of Ireland’s leading advertisers.

Case Studies

For a Stress Free Christmas shop Online with iLoveShopping.ie

We have recently worked with An Post in creating a central online directory for online shopping sites or “etailers”, called iLoveShopping.ie. Radical designed and built the new version of the website and both Starcom and Radical are working together to promote the site across radio, press and online. So far since the re-launch of the site and the new campaign started we have driven a 350% increase in visits to the site and importantly unique visitors. Even more impressive is the number of referrals we have sent on to online businesses across the country.

If you are planning to shop online this Christmas start here with iLoveShopping.ie, you will pick up gift ideas, avail of special online only offers and most importantly support small Irish businesses. The link is below, please bookmark it and use for all your Christmas shopping.
http://www.iloveshopping.ie/

Please contact Starcom for more details

  • Google+ lagging behind - 29-02-2012

    New numbers from research firm comScore confirm what has long been believed -- Google+ is severely lagging behind competitors. Although the social media site was one of the fastest growing sites in history, it was found that, next to competitors, it is lagging behind in terms of engagement. Users spend just 3 minutes a month compared to the average 405 minutes on Facebook. It is even lagging behind the much maligned Myspace. Google maintains that they are on the right track. "We are making a long-term bet on the initiative and growing by every metric we care about," said Brad Horowitz, a Google VP of product management. Only time will tell if Google's "bet" pays off, right now the odds don't look so good.

  • Skype to Offer New Advertising Opportunities - 14-03-2011

    Skype have recently announced that they are now offering large format advertising opportunities on their home page. At the moment it is only available in the US, the UK and Germany but it is expected to reach the Irish market sooner rather than later. Skype had an average of 145 million users each month by the end of 2010. This new advertising prospect means that advertisers will now be able to tap into this huge market and reach millions of consumers each day.

  • Paid Product Placement on Irish Television - 14-03-2011

    The Broadcasting Authority of Ireland has recently decided to allow paid product placement on Irish TV shows. With this new decision broadcasters will be obliged to provide a written announcement to state that the show does in fact contain product placement. Children’s shows and those with more than 20 per cent of news/current affairs content will be prohibited from the new paid product placement decision.

  • Jacobs Launch New Campaign - 14-03-2011

    We are launching Jacob’s new campaign for Kimberley, Mikado and Coconut Cream biscuits tonight with a 2 and a half minute ad break takeover. Make sure to check it out on TV3 at 8.58pm tonight!!

  • Starcom Outlook 2011 - 04-02-2011

    Starcom and Core Media have just released their outlook for 2011. It makes for interesting reading. Click here for the full publication http://starcom.ie/index.php?s=file_download&id=23

  • End of the Road for the Sunday Tribune - 04-02-2011

    It was announced on February 1st 2011 that the Sunday Tribune had gone into receivership. The Sunday Tribune was founded in 1980 and it became one of Ireland’s most successful papers in the 80’s. Although it was a popular title, the Sunday Tribune has struggled financially for some time and a recent conversion to compact format has not seen a turnaround in its fortunes. It is unclear about the future of the Sunday Tribune as they seek potential investors for the title. For more information please contact a member of your team or e-mail info@starcom.ie

  • Snowed in with Supervalu - 03-02-2011

    Supervalu’s strong performance this Christmas confirmed that shopping local was indeed the preferred choice for many Christmas shoppers. There is no doubt that the near arctic weather conditions contributed to SuperValu’s strong sales in Q4. However the RTE cross media partnership and the snow proved a very effective combination. Celebrity chef Kevin Dundon who has formed an alliance with Supervalu is popular among both young and old. Kevin continues to work with Supervalu, sharing weekly recipes in the run up to Easter.

  • Sky Atlantic- The Wait is over! - 03-02-2011

    From Tuesday the 1st of Feb Sky Atlantic is available free and exclusively to all 10 million sky TV users. This brand new channel will be home to many of the most eagerly anticipated TV shows from the US and the UK. Sky Atlantic will be positioned at 108 and is available to all existing Sky customers at no additional charge. This new channel will broadcast all of HBO's newest and most popular series including the US hits Mad Men, Entourage, The Wire and The Pacific.

  • Hot Off The Press: The Irish Daily Star Sunday will be no more - 06-01-2011

    The Sunday edition of the Irish Daily Star is to cease publishing. The Irish Daily Star Sunday was launched in 2003 and whilst it did enjoy initial success it never really reached the critical mass in the highly competitive market. The edition on Sunday 9th January will be the last edition to be printed and the Star will then focus solely on their core Daily Title. For more information please contact a member of your team or e-mail info@starcom.ie

  • T2: Preparing for Take Off - 16-11-2010

    The much anticipated opening of the T2 Terminal in Dublin Airport is nearly here and DAA have just announced advertising rates for sites in T2. This new flagship terminal at Dublin Airport is expected to be fully operational from January 2011.

Contact us

Starcom Ireland
5th Floor, Whitaker Court
Whitaker Square
Dublin 2, Ireland

Phone: +353 1 645 2950
Fax: +353 1 645 2999
info[at]starcom.ie

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